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Gemma Copeland

Tag “Jenny Odell”

 — Unravel from toxic individualism

A few months ago I spoke at a panel discussion for CSM students. It was a partnership with Thames & Hudson and Design Observer to accompany their new edition of Ralph Waldo Emerson’s 1841 essay, Self-reliance. The event aimed to explore what it means to graduate during a crisis after 1+ years of disrupted education.

While I totally agreed with this premise and wanted to contribute, the essay itself and the choice to republish it really grated on me. Of course, it was written in the 19th century, so I can’t really blame Emerson for being a few centuries behind the intersectional feminist, post-colonial and post-humanist thinking. Still, it feels strange to me that the publishers are pointing to the power of individualism as a way to deal with social, political, economical and environmental upheaval. This idea that we’re all individuals and that there’s no such thing as society has been one of neoliberalism’s greatest triumphs.

I wrote a somewhat ranty post about the essay to sort through why I had such a problem with it. I didn’t publish it at the time, but I find myself still thinking about this question of individualism a few months later, so figured I may as well.

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